November 13th (Wednesday) \ Session 3 \ Main stage
PlaceWise Digital is the leading provider of digital services to the shopping center industry, delivering over 200 million digital engagements annually to over 800 shopping center clients throughout North America. In the US alone, the company possesses a nearly 50% market share, yet our infrastructure team is just one: me. In this talk, I’m going to share my experiences using HAProxy to meet the demands of serving millions of visitors on Black Friday, dealing with applications that can’t be clustered, and other technical challenges that we faced and overcame to build a robust and scalable platform. Key takeaways will be how the power of HAProxy drove innovation across the development team, how I built systems and processes without developer resources to address pressing business needs, and how I increased performance and scalability of a mostly single-threaded, legacy system.
Serving as Director of Technology for PlaceWise Digital, Eric oversees the technology and development team for the company. Over a 20 year career in technology, Eric’s roles have spanned IT, datacenter management and consulting. From running NASA’s website infrastructure during the last 2 Shuttle launches to building several startups, he’s seen the technology industry from just about every angle.rnrnWhen not working, Eric is an avid skier and traveler, but usually just hangs out at home with the family. He is often challenged by his two children, who insist that isn’t the way technology works, Dad!. He graduated from the University of Colorado, but his real education came in the trenches figuring stuff out.